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Arnold ButlerArnold Butler started as a salesman and believes the success he enjoyed was based in part on his ability to negotiate on his own behalf and as part of the sales team. He
says, “I enjoyed negotiating with clients and suppliers as part
of my job and also on my own behalf when we needed a new car or
any other major purchase.” His
book is designed to be a help for people who want to be better
negotiators but don’t have the time or maybe the budget to learn
through professional coaching clinics. Arnold wants to help readers get a head
start with real life negotiating by giving you some of the best
tips and advice which he learned and tested in the workplace. Keeping it simple and straight-forward
without using any technical or academic terms is the way we should
negotiate unless we are working in an area where technical terms
are commonly used. His
desire is the hope that the book will cut through the learning curve
for you if you are new to deal-making or help you improve your results
if you have been doing deals for a while. He
believes that you will also find these tips helpful outside of your
work. Everybody negotiates every day with their family, people in
shops or other businesses and elsewhere. The book should help you
in these situations too.”
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